Jeff Lipschultz’s Blog

I Think, Therefore I Blog

Why You Should Know About "The Rise of the Creative Class"

This guest post is contributed by Angela Martin, who writes on the topics of Job Search Web sites. She welcomes your comments through email:

So you may be on the job hunt right now, or perhaps you already have a job and you’re considering switching careers. Now as all of us who are hyper-connected to the Internet know, there’s a glut of career advice tips out there, and they all promise that if you follow the advice, you’ll land that job immediately. Of course some pieces of advice are better than others, some are given by recruiting experts, like here at Jeff Lipschutz’s Blog, and some by people who may just be unemployed bloggers themselves.

What I propose to discuss is not any specific “trick of the trade” that will supposedly net you a paid gig, but rather a current trend in economic development that demonstrates the future direction that jobs will take in America and arguably around the world. Being aware of this trend, I think, will be helpful in understanding the subtle shifts in attitude that many in business are taking toward hiring. Richard Florida, an economist and social scientist, wrote about this particularly theory in a book called “The Rise of the Creative Class.” He also wrote an accompanying article for the Washington Monthly that previews this theory.

To sum up Florida’s ideas, basically, what typifies the creative class is knowledge and, as the name implies, creativity. Florida believes that the best jobs will be taken by those in the creative class. The “Super-Creative Core” is the smallest but most important of the group, and it is comprised of individuals who “fully engage in the creative process,” and along with “problem-solving…their work may entail problem-finding.” This core group of creative people can be found in a wide variety of fields including engineering, education, research, and computer programming.

The secondary group that comprises the creative class is what Florida terms “Creative Professionals,” and these people, too, encompass a broad range of specialty fields, like business and finance, law, healthcare, and education. The two groups together form a discrete entity of people who are driving economic development and are generally looking for work in “creative” cities that appeal to their lifestyles. In Texas, the state’s three major metropolitan areas—Dallas, Houston, and Austin–all make the cut for the top ten cities that have the conditions needed to satisfy this growing class.

But what does Florida’s theory of the creative class have to do with a typical professional’s job search, and ultimately, the recruiting process in general? Well, Florida proposes that recruiting strategies will change in order to attract this creative class. Gone will be the days of static interviews. Now, recruiters will increasingly be trying to gauge creative capacity, to understand what makes each candidate really tick, and what he or she can do for the company that will be innovative and forward-thinking. Thus, something to think about in your own job search is to not only reflect on what you have already accomplished, but what you can accomplish in the future in creative, unusual ways.


April 27, 2010 - Posted by | Candidate Selection, Careers, Guest Post, Job Search

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